Growth Hacker Marketing ( Ryan Holiday)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Amazon BR

Growth hacking: técnicas 0800 ou low cost para crescer a base de clientes ou usuários de um produto/marca. Neste pequeno manual, Growth Hacker Marketing, o marketeiro e best-seller Ryan Holiday fornece guides para estratégias de crescimento e conta alguns cases de produtos de tecnologia, como o Hotmail e o iPhone, que tiveram uma curva de adoção repentina devido a algumas táticas de growth. Nada WOW, mas uma boa introdução ao assunto.

Avaliação: 3/5
Quotes:

⇢ “A growth hacker doesn’t see marketing as something one does, but rather as something one builds into the product itself. The product is then kick-started, shared, and optimized (with these steps repeated multiple times) on its way to massive and rapid growth.”

⇢ “A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.”

⇢ “Growth hackers believe that products — even whole businesses and business models — can and should be changed until they are primed to generate explosive reactions from the first people who see them.”

⇢ “ But the most effective method is simply the Socratic method. We must simply and repeatedly question every assumption. Who is this product for? Why would they use it? Why do I use it? Ask your customers questions, too: What is it that brought you to this product? What is holding you back from referring other people to it? What’s missing? What’s golden? Don’t ask random people or your friends — be scientific about”

⇢ “Look, virality at its core is asking someone spend their social capital recommending or linking or posting about you for free. You’re saying: Post about me on Facebook. Tell your friends to watch my video. Invite your business contacts to use this service. The best way to get people to do this enormous favor for you? Make it seem like it isn’t a favor. Make it the kind of thing that is worth spreading and, of course, conducive to spreading.”

⇢ “Think of Apple and BlackBerry, which turned their devices into advertising engines by adding “Sent from my iPhone” or “Sent from my BlackBerry” to every message sent. (Apple’s best and most compelling public move, of course, was the decision to make its headphones white instead of black.”

⇢ “Virality is not an accident. It is engineered.

⇢ “According to Bain & Company, a 5 percent increase in customer retention can mean a 30 percent increase in profitability for the company.”

 

Amazon BR

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