“SEO content, on the other hand, dispenses with the emotional in favor of the mechanical. It can be stilted and awkward — but it’s more honest and transparent. When a writer pads their article for the trailer of the newest Marvel movie with search keywords — data like the cast and crew and opening date — they’re optimizing for the Google robots. But they’re also providing genuinely useful information. Social content was about manipulating people into clicking, sharing, and posting. SEO is about manipulating robots into treating your content as the best example of sought-after information.”
Brian Feldmand, SEO is Back. Thank God.